In an exciting development, singer Portable has recently announced a strategic partnership with ZAZU Bitters, marking a significant milestone in the artist’s career.
Zazu Zeh’s crooner, took to his social media platform on June 25th, 2023, to share the news with his fans and followers. The collaboration is particularly noteworthy as ZAZU Bitters is based in Ogun State, adding a local touch to the venture.
The singer said he decided after he turned down numerous offers from companies that had previously named their bitters or drinks “ZAZU.”
Explaining his decision, Portable revealed that he had faced persistent attempts by various brands to associate his name with their beverage products. However, he consciously refrained from signing such deals until now. One notable instance was when he received an endorsement offer from Odogwu Bitter, which he accepted.
Nevertheless, he expressed his dissatisfaction with the subsequent misuse of his name by unrelated drink companies.
Determined not to endure such misappropriation again, Portable expressed his excitement about establishing his own company. This move empowers him to exert more control over his brand and avoid being associated with unrelated products.
While embracing his newfound entrepreneurial endeavor, he emphasized his continued loyalty to Odogwu Bitters and the company’s CEO, Obi Cubana, whom he had signed an endorsement deal with in the past.
Portable’s collaboration with ZAZU Bitters signifies a fresh chapter in his career, allowing him to leverage his popularity and musical influence in the realm of beverage partnerships. This move is expected to bring forth exciting opportunities for both the artist and the Ogun State-based company.
As fans eagerly anticipate the fruits of this partnership, Portable’s decision to align himself with ZAZU Bitters underscores his commitment to maintaining authenticity and ensuring that his brand resonates with his audience while expanding into new ventures.
